Pop icon Justin Bieber has officially entered a new era in fashion with the launch of Skylrk, his first fully independent clothing brand. Unveiled on Thursday, the debut collection showcases a bold, colourful aesthetic across apparel, accessories, and footwear—marking a fresh chapter in Bieber’s creative evolution.
A Vibrant Debut Collection
The first Skylrk drop is defined by its playful use of colour and modern, streetwear-inspired silhouettes. The collection includes everything from soft, oversized apparel to statement accessories and footwear. Prices are positioned in the mid-premium range, with items starting at €49 for a beanie and reaching €225 for a pair of sunglasses. The brand appears to be targeting a youthful, fashion-forward audience with a taste for expressive, high-quality pieces.
Collaboration with 3D Footwear Designer Finn Rush-Taylor
Behind the scenes, Bieber has teamed up with acclaimed designer Finn Rush-Taylor, who serves as Skylrk’s head designer. Known for his boundary-pushing 3D-printed footwear, Rush-Taylor brings a distinct edge to the collection. The 3D-printed slides included in the launch are a standout, offering a glimpse into Skylrk’s innovative direction. With previous experience designing for major brands like Adidas, Puma, and Crocs, Rush-Taylor’s expertise adds credibility and technical depth to the new label.
Breaking Away from Drew House
Skylrk represents a major turning point for Bieber, coming just months after he announced his departure from Drew House, the clothing brand he co-founded in 2019. In April 2025, he took to Instagram to confirm that he was no longer involved with the label, stating that it no longer aligned with his personal life or values. While Drew House was known for its playful graphics and laid-back vibe, Skylrk appears to reflect a more experimental and fashion-forward vision.
Founded with Fashion Entrepreneur Neima Khaila
Skylrk was quietly founded in 2023 by Bieber and fashion entrepreneur Neima Khaila. Although little was shared publicly during its development phase, the brand’s polished launch and creative team suggest a carefully curated approach. Khaila’s industry experience likely played a key role in laying the foundations for Skylrk’s identity and strategic direction.
A New Era for Bieber in Fashion
The launch of Skylrk signals Justin Bieber’s deeper commitment to fashion—not just as a celebrity collaborator, but as a creative force behind an independent brand. With its mix of innovation, accessibility, and bold aesthetics, Skylrk positions itself as more than just a side project. It’s a statement of personal reinvention and artistic ownership for one of pop culture’s most recognisable figures.